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ABOUT US

Hi, I am Russell Frazier, the founder & owner of Happy Shore Days. Welcome and thanks for visiting us here at Happy Shore Days. We are grateful to have the opportunity to serve you and help you create memorable experiences on the water with the products we have on our site.

At Happy Shore Days, we're all about embracing the beach or lake life with great water gear. As someone that lives near the shore, we understand the joy and adventure that water sports bring to families. Dive in and explore the products on our website. 

At Happy Shore Days, we live by these 3 Core Company Values below...

  1. Integrity- We do the right thing. Always! We do business with the highest standards of ethics and professional behavior.
  2. Relationships- We believe that openness and honesty make for the best relationships in business and in life.  Strong and positive relationships are a big part of what make Happy Shore Days different from other online stores. Our customers, dealers and vendors will always be our top priority, period!
  3. Service- Plain and simple, we are here for YOU, the customer! Our main goal always is to deliver the WOW factor with every purchase. We strive for excellence in customer service at all times.